Landal has a new logo and a new identity with a familiar name. A video has been developed that takes you through the transformation to the new Landal brand (without GreenParks) Landal - Dutch on Vimeo.

The new strong brand for more than 300 holiday destinations in 13 countries will have an internationally known name, Landal. The new purpose 'Give everyone the freedom to find their Happy Place' guides the new brand. The organization gives a sneak preview of the new logo. The new logo with a clear link to 'taking a break' is symbolic of what the company stands for. The visual identity is being further developed and will be put into use for the first time later this year. Guests will see the new brand and logo appear in the landscape from next year. The mascots Koos and Bollo become friends, with Koos taking a prominent role.

'Live the new brand'

Driven by the purpose 'We give everyone the freedom to find their Happy Place', the new Landal strives for further international growth and offering a wonderful holiday for every group at any time. Together with 5,000 colleagues at all destinations and offices, we ensure that every guest finds his or her Happy Place at Landal. At Landal, four core values ​​are central: 'Feel at home', 'Together as one', 'Discover your nature' and 'Focus on what matters'. These values ​​shape both the culture and the brand and ensure that guests, colleagues and partners always feel at home and welcome.

What will happen to Bollo and Koos?

A question we have received many times in recent weeks: what will happen to Bollo and Koos? Good news: they're both staying and becoming friends! The mascots are extremely popular with guests and that is why they have both been chosen to stay at the landal holiday parks. Koos will have a prominent role and offers endless opportunities for children to have fun. Koos loves to explore and that fits perfectly with our new brand.